INTELLECTUAL PROPERTY AND CLAIMS SUBSTANTIATION

We are specialists in research used for litigation.

• Trademark and Trade Dress Infringement
      • Confusion
      • Dilution
      • Secondary Meaning

• Claims Substantiation
      • Advertising Claims
      • Sensory Claims

Through the course of our work in litigation market research, we have fielded in excess of 500 studies. We are one of the most experienced market research firms in the country in the area of litigation.

• Our clients are often the largest nationally recognized law firms and corporate counsel to Fortune 1000 companies.

• Our studies are executed with carefully constructed questionnaires that fulfill study objectives, using rigorous sampling techniques, exactingly controlled data collection and provide concise, clear-cut reporting.

• Our studies are guided by research experts who are specifically experienced. We also have longstanding relationships with several renowned and outstanding practitioners in this area, who can be retained to help with any research involving potential litigation. Our work adheres to the standards set forth by the courts.

Data Development Worldwide creates expert designs for litigation research that draw upon our extensive experience in this area. We know that these are studies subject to exacting scrutiny by the courts as well as by researchers representing opposing parties. Our work must answer the questions posed in their entirety and provide the statistical reliability necessary to satisfy these rigorous requirements. We have the experience and the insight to recommend the optimal approach, uniquely designed to meet your specific situation and needs.

• Our clients have important assets; litigation can be the tool to protect those investments.

• Our efforts have proven to be critical to the process.

• We recognize that litigation efforts often involve great time pressures and we are experts at accomplishing these critical deadlines.

• Litigation research is challenging. We work hand-in-hand with attorneys and their clients to develop and explain the research processes of these complex issues.

• We recognize that in legal proceedings presentation is critical. We offer credible and polished presentations of the survey information to the courts.

For more information contact Chip Lister clister@datadw.com or Cori Egan csegan@datadw.com or call our office at 212-633-1100.