OUR PROMISE
Market research is our specialty. We've been doing it for more than forty years. But we don't consider it the sum of our identity. Because what we deliver to clients is not simply research. It's a product that can help lead to your success in the marketplace. It takes expert, experienced researchers who view the world through a marketing prism to provide this kind of research.
Over the long term, this combination of research and marketing vision is what sets us apart. They form a differentiating driver that creates clients who view us as an "added-value" provider. And that creates our strong partnering relationships with some of the world's leading marketers.
It's the data. It's what the data means. And it's more. Our deliverable is a holistic, end-to-end, insightful, integrated analysis of your market situation. With a laser-targeted, actionable recommendation on how to shape your strategy based on your unique situation in the marketplace. Its new knowledge, not rehashed.
It's yours alone, not a cookie cutter generic with a personalized front end. It's first-of-its-kind insights into your very specific situation, not the market in general. It will prove its value immediately. It will retain its value over time. Call it intellectual capital. Something you can take to the bank.
"Data Development Worldwide and I go back a long way together to my days at Kraft Foods. When I started my own consulting company they were the ones I wanted on-board to complement our market structure consulting with sophisticated strategic attitudinal studies. We find getting DDW involved early on in our proposal development process to be very useful because of the way they couple research capabilities with marketing know how. They always help HRCP deliver breakthrough creative marketing strategies and targeted advertising positioning platforms to our clients."
- Henry Rak, Consulting Partners, Formerly Vice President Marketing and Market Research Kraft Foods
